Episode 35 – IFA 2014 Preview

0d8d93bfec64b2a571b94ee3612dd5b5

As the title suggests, this is TekTalk’s IFA preview. Or more colloquially known as ‘the stuff we think will take up the headlines for the coming week in technology’. So without further ado:

 Samsung dominates with… Everything!

It has been a trend going back 3-4 years now, with Samsung taking the spotlight and not really relinquishing it through the trade show. This year looks to be no different with the South Korean giant revealing their latest iteration of the Note phablet line-up. Opinions are divided on the device here at TekTalk, all of them can be heard on this week’s TekTalk podcast. As for me, I am excited to see what is on offer. Samsung has hit it out of the park for the past 2 generations of the Note line-up and if we are to believe the leaks (metal chassis, more convincing leathery back case, improved stylus, 2K display) then this could be the device of the year. The other big rumour is that we are getting a Gear S smartwatch, the sixth smartwatch in a year from Samsung. The big selling point here is that it can take a SIM card meaning you can actually take calls on the device. I am not totally convinced this will kick the so-called ‘smartwatch revolution’ into overdrive but we shall see.

 Sony

We are big fans of Sony and of all the companies, TekTalk is very keen to see what they have in store. We know that the Z3 is going to be revealed, which brings mixed feelings for me in particular. The 6 month cycle is understandable from a business point of view but for consumers, it must suck to have a device that is 6 months old or less and become outdated.

They can easily hold back on the device until February 2015, build anticipation for the device and release to inevitable fanfare. Apple has had the crap leaked out of its smartphone offering and with less than a week to go, the anticipation is feverish to say the least. It wouldn’t harm Sony to take tips from its rivals and go down that route. A lot of money must go into the research and development of two devices a year and with recent asset stripping showcasing that all is not well at Sony, money can easily be saved here. Away from the negative, the Lifeband products look likely to be refreshed and new mini tablet hardware set to arrive also. Safe to say, I am very excited about the latter. Sony makes excellent hardware and if done right and made available at the right price, it’s a no brainer over rival Android tablets.

 Smartwatches

We’ve been here before haven’t we? Yes and no. Yes, because 2014 has been the year of smartwatches and no because this is the first event where we could be inundated with a huge variety of Android Wear smartwatches. The jury is still out on the viability of smartwatches here at TekTalk but here’s hoping that IFA 2014 turns that negative stance into a positive one.

 Microsoft

What?! THE Microsoft, at IFA?! Well yes, after their Nokia purchase was complete, there has been quite a lot of buzz around what they will produce and IFA 2014 looks to be the place where they show their stuff. The Lumia 830, Lumia 730, cheap Windows tablets for developing markets… They wil be spreading their reach far and wide for sure, are Microsoft. I am very excited to see what they have in store from a handset standpoint. I make no secret of the fact that Windows Phone is my favourite platform to use and I really hope we get to see something special. Speculation that the Lumia 830 will be Microsoft’s ‘cheap, cheerful and pakced with technology’ device ala the Nexus devices on Android have me on the edge of my seat.

Episode 35

So… that’s it. The predictions for what will be the main stories of IFA 2014. Be sure to share your thoughts on the event as it happens on Twitter or Google+. We are @Tektalkv101 and TekTalk v1.01 community respectively and we look forward to hearing what you have to say. Also be sure to keep an eye out for continuous updates as the event goes on. Thank you.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s